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28 Nov 2019/ Sujan Pandey

“If you can’t tell anything if you can’t sell anything.” The sole purpose of any business is to maximize sales or services. Business owners are sweating to make a huge impact in a competitive market. The owner needs to understand that improving business status is a slow and steady process. Some business owners tend to give up after a few attempts and lose patience. Instead of giving up, a few pushes might bring your business back on track. Analyzing various business market and status, I have come up with 11 effective ways to increase sales for your business.

1) Endeavor for continuous improvement

Business owners and directors are never satisfied with their business performance and continuously strive for further improvement. Business owners are digitally marketing their services and products. Success might be standing right next door but you might have to find the perfect key to get inside. To find the perfect key, you have to work hard, analyze your business performance and find a few loopholes to improve your business. Don’t look short term, instead, look for a long term solution for your problems.

2) Analyze the market and find a clever way to grow your business faster

The best way to grow your business is by analyzing the market and the competition. There are thousands of online business related to your niche. Analyze the scope of your product and services in your target area. Analyze customers’ requirements and set a goal for your own. Find what’s working for your competent and find a clever way to grow your business faster. There are thousands of free tools available on the internet which might help you analyze what’s working for them, and make amends to your business. Market something unique about business to achieve the maximum goal. Also, strive not to outbest the competition, but instead try to make your product better today than it was yesterday.

3) Websites and Software

Websites and software have been the major backbone of any business organization. Websites increase the authority of your business. Designing and optimizing your websites might help you drive thousands of sales on your business. The popularity of E-commerce sites is growing rapidly, where buying and selling goods become easier. The software helps you to manage customers, record stocks, profit, loss and many more. If you have a restaurant business, Truffle Restaurant Management system might be the perfect application you might be looking for. Apart from that, Accounting software, stock management system, store management software and Travolution software are available. Optimize your website for search engines to increase traffic and drive more sales. (Here are 9 ways to increase your website traffic with search engine optimization)

4) Drive result with social media

There are more than 3.48 billion social media users in 2019. A well planned social media strategy makes or takes a brand down. Facebook and Instagram are probably the two most popular social media outlets. Besides Facebook and Instagram, create your business account on Pinterest, Twitter, LinkedIn, and others. Social Media helps the business to generate traffic, interact with customers, generate sales, market research and save advertisement costs.  Never underestimate Pinterest, it’s one of the fastest-growing social media platforms in the world.

5) Advertisement via social media  

Advertising on social media has been the trend of business. One of the major advantages of social media advertising is that advertisers can take advantage of the user's demographic location, interest, language, and target of the ads. Create a Facebook business page and start creating a campaign for your business. You can advertise on Instagram and messenger using Facebook business manager. Apart from Facebook, Pinterest and Twitter advertising is also very beneficial for business. More than 30 percent of social media users in the US are Pinterest users. 87 % percent of pinners have purchased a product because of Pinterest.

11 effective ways to boost your online sales in 2019

While advertising on Facebook, there are few things you should keep in mind. What are your goals? In the awareness category, you can increase awareness about your brand to many people who are more likely to buy your products. In the consideration category of advertisement page, you redirect people to your website, application or messengers. In addition to redirecting people, you can even advertise to increase likes on your Facebook page. In the conversion category, you can drive customers to a physical store, drive valuable actions to websites, apps, and messenger.

6) Start an affiliate program

Affiliate marketing is the type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing effort. Affiliate marketing has been the major trend of digital business. In order to gather more customers and increase sales, contact various bloggers and web sites owner to advertise your product and give them a certain amount as commission. Sometimes you can partner with similar niche businesses and promote each other’s products.

7) Content marketing

Content marketing is a long term strategy that uses content (text, video or images) to build a strong relationship with your audience, capture their attention and improve engagement. Creating blogs and video-based content might extend your reach among the audience. With content marketing, you can get thousands of visitors organically and convert them into customers. It also helps solidify your brand identity as a key resource.  Content marketing might help you keep your website fresh and relevant.

8) Focus on extending your relationship with your customers

“Know what your customer wants most and what your company does best. Focus on where those two meets.” Make sure you establish a good and formal relationship with your customers. Never let your customers out of your grip. Answer customer questions, take feedback positively and make sure you act on the negative feedback. Provide free samples to your daily customers or free trial for your software so that customers feel happy and confident in your products.

9) Focus on your E-mail list

E-mail marketing is the act of sending group messages via e-mail to your current customers or potential customers. E-mail marketing might be the traditional method but still the most popular and conventional method.  Make sure your e-mail message does not sound like spam, instead of making a purchase they might turn you down. There are various free tools to collect email addresses, including Hello bar, Sender, Benchmark Email and others.  

10) Provide as many payment options as possible

Does your website provide an option for credit card payment? What about apple pay, PayPal, Stripe? Consumers should be given multiple options to make payments for the purchase of goods or services. By offering new payment options, including newer services that are becoming popular, you are making it easier for customers to give you their money.

11) Add a Pop-up to push your sales

Pop-up on websites is very common. Some people might get really annoyed with those pop-ups but it’s very advantageous. Promo codes could be used to purchase products and services at a great deal. In order to maximize your sales, try creating pop-ups and offer great deals to your customers. Use canva to design your pop-ups.