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06 Feb 2020/ Sujan Pandey

Are you ready to take the marketing tactics for social media up to the next level? The age of social media has dominated individuals and businesses everywhere. Social media and business are inseparable. That is the reality that we live in today. There are reportedly about 3.2 billion social media users worldwide. The staggering number represents more than 42% percent of the global population. Facebook is the most popular social media in the world. Make no mistake, other platforms including LinkedIn, Twitter and Pinterest have a huge impact on the business as well. If you are starting a business or a startup, social media plays a crucial role in establishing your brand value and market status. Targeting the right audience with the right social media makes a huge impact on the business. Here are 5 marketing strategies that actually work:

1) Start with quality content

The word “Quality content” has been frequently used for online may it be it a blog or social media post. Quality content is the building blocks of a sound and effective online marketing campaign. Always write a qualitative and “lengthy” content on your blog or website. You can share your blog posts and so on your social media platforms. It expands the scope of how many people see your content, making it more successful in getting leads and sales.

2) Video Content  

Video content is another great addition to your affordable but effective social media marketing strategy. Tons of video-using enterprises have proven to be successful and people love and want this sort of content. In general, three out of every four video-content companies say it helped them increase their sales. Creating videos highlighting your products and services are highly recommended.  Educational and how-to videos can be perfect. The audience will be interested in them immediately and then they can learn from them too. Tell them a story about your brand. The demand for video content is increasing daily and get ready to take full advantage of it.

3) Focus on Facebook

We cannot speak about social media marketing without talking about Facebook. Facebook is the biggest social media marketing channel in the world, with more than 2 billion active monthly users. About 60 percent of consumers' purchasing decisions are influenced by social media, Facebook represents 44 percent of that. So why not take advantage of this and one of the cheap tactics available for social media marketing? You can market your business either organically or via paid advertisement. If you are running a little low on budget, then it makes sense for you to go with the organic advertising option.

4) Try Online Reviews

Online reviews can be a great marketing strategy. See if it works for you because many clients look for help in these reviews. Online reviews provide fast, objective and reliable information before clients decide to purchase a product or service. People trust these reviews so much that it can either break or make brands. There is one thing you need to make sure of, get good and positive reviews from your customers. The more good reviews you get, the more popular you become in your industry. The more popular you get, the more sales for your products.

5) Send a personalized message

Everybody loves to get a personalized message. If you are planning to establish a strong market authority, you need to take advantage of that. Today’s consumers prefer those they know are honest and keep things true. By sending a personal message, you get an instant connection which most people love. If your brand can make this relation, it will separate you from rivals who do not do this with their customers.

In a nutshell, you don’t need to spend thousands of dollars to have an effective social media marketing campaign. The key to successful campaigns is to know the affordable alternatives that perform just well, if not better than the most costly strategies.